equusDIGITAL Design Philosophy

The design of your digital presence reflects who you are and what you are to the outside world.

It is your digital customers first impression of you, and it needs to say who you are and what you believe as much as what you sell. And, we say 'what you sell', because everything on the internet is selling something - a product, a reputation, a service or an authority.

About Web Design

Your most basic digital presence will be a combination of your website and your social media presence - either Facebook, Twitter or both. Indeed, the triumvirate of all three can be a potent mix - catchy punchphrases, longer stories about you and your product interfacing with the world and a place for providing the details and the reasons, all prove to be a powerful combination.

It is true that you probably need a mix of all three to make your web presence start to work for you. And, it is true that maintaining all three can be time consuming. In fact, Facebook estimates that each of its 1.1 billion users spends an average of 17 minutes per day checking and posting. And, when you start actively engaging your social network in your business, then that time significantly increases.

equusDIGITAL will work with you to develop your unique style across all three formats to ensure that you make the impression that you want, and will then work with you to engage your potential customers.

Behind the scenes ...

equusDIGITAL only codes in HTML. Here's why ...

Structurally, all websites are the same. They are pages of text, written using a language developed to enable certain features to be recognised and formatted correctly on web browsers. Most features work on everything; some features seldom work. The base language of web design is HTML (HyperText Markup Language) and every page ever written uses HTML as its base code. Newer pages are sometimes written using a database coding system (PHP) but the code is still written to parse (or convert) into a form of HTML that is understood by the browser.

Because HTML is the core of all design coding, HTML is still the language of preference for most serious web designers - including equusDIGITAL. At this point, you need to understand that most of the new web design services are selling you an interface to HTML, but the coding still has to be done the old fashioned way - by converting the interface instructions into HTML. Examples of this type of interface include Wordpress, Drupal, GoDady and Wix; all of whom provide access to a CMS (content management system) that uses a graphically powerfull interpreting tool to show you what you get on your webpage, and then uses big computers behind the scenes to interpret the code in HTML for display.

This user interface method of web design has come about because people want to build a website cheaply and quickly; but, the bottom line is that doing it yourself does not always mean that the job is either cheap or properly done. In fact, template web design models are frequently cheaper than automated sysytems, and can get you a much better result. Another argument for these CMS models is that they are so simple to use, that you can update your content yourself, thereby saving you money. Well, that is true if you do update your content. If you don't, well, the easy design interface hasn't saved you anything. Lastly, for all the big inroads into the marketplace by these newer systems, HTML still accounts for more than 86% of website design directly, and is still 100% of the website delivery system.