equusDIGITAL Adword Philosophy
Adwords is a Google paid service, and, although it can make up an important part of the entire Digital Design, its operation and results are subject and proprietary to Google Inc, and equusDIGITAL has no control over those operations or results. equusDIGITAL feels that targetted Adwords campaigns can significantly increase business penetration and success, but only recommend Adwords to a select group of clients.
Created in 2002, and immediately subjet to a lawsuit which it lost, Google AdWords is an online advertising service that places advertising copy at the top, bottom, or beside, the list of search results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. AdWords has evolved into Google's main source of revenue. Google's total advertising revenues were USD $42.5 billion in 2012.(Wikipedia - got to love the Wiki!!)
Behind the scenes ...
Adwords is a paid advertising solution that allows purchasers to pay for advertising placement of goods and services in search pages with similar search terms. equusDIGITAL recommends this option for clients who want the benefits of a page ranking, as a paid ranking, until the page actually ranks organically. Clients may select as many ads as they wish, and can determine their own budgets. Clients are responsible for payments to Google for their actual paid ads (settlement of their adwords accounts), but will be charged a monthly fee by equuDIGITAL (separate to the Google account) if we manage the advertisements, placements and search terms on the clients behalf.